Project Description:
The project aims to promote public awareness regarding the objectives of the EU financial assistance in the transport sector and its impact on Turkish citizen’s lives and Turkey’s economy. Activities will be carried out to ensure and sustain the proper visibility of TOP and its projects. A renewed perspective for the Communication Strategy and Action Plan will be prepared. Project-specific publicity events, media exchanges, focused events will be organized. Raising of awareness and the dissemination of information to the general public and other stakeholders will be assured via printed, visual, website and social media. The project will also provide expert support to the Contracting Authority to enhance its capacity to implement information and publicity activities via formal training modules and a study visit.